The Elma Yates Scholarship
The Elma Yates Scholarship
A legacy of love, giving, and making a splash.
Elma Yates wasn’t just Nicole’s grandmother — she was the heart behind Just Keep Swimming School. Her generosity and belief in the mission helped turn a dream into a reality. She funded the launch of the swim school and supported it through its early days, giving us the chance to grow and serve our community.
Elma loved everything about the swim school — the stories, the smiles, the progress. She was our biggest cheerleader.
In February 2022, Elma passed away at 96 after a beautiful, full life. Before she passed, Nicole promised to keep her legacy alive in the business — and so, in January 2023, we launched The Elma Yates Scholarship Program.
About the Scholarship
This scholarship honors Elma’s spirit of helping others by offering swim lessons at no cost to those who may not otherwise have access.
What’s included:
✔️ 10 private, 1-on-1 swim lessons
✔️ Open to students 14 months and older — adults included!
✔️ Absolutely free to recipients
Terms & Details
Lessons must be used within 3 months of the first scheduled class
Unused lessons will not extend the scholarship period
If you accept but can’t commit, please notify us so another family can be chosen
Not selected? You may still receive a discount on your first swim package
Elma’s Legacy Lives On
Every splash, every smile, and every swimmer we teach is part of the legacy Elma helped create. We’re so honored to share her love and generosity with our swim family.
Apply now or nominate someone
Applications for 2025, will open April 23rd